FIELD · Fan Intelligence Engine
Right now those signals are scattered across ticketing systems, social feeds, broadcast numbers, and spreadsheets. So every email, offer, and announcement goes out on instinct.
FIELD turns them into clear, daily intelligence for your club. Every communication reaches the right supporters at the right moment. Attendance grows. Viewership grows. Loyalty compounds.
What it does
FIELD reads the signals your club already produces, turns them into a read on where matchday interest is heading, and tells you whether the relationship is strengthening or slipping.
Live intelligence from dozens of signal sources: ticketing, social, streaming, CRM, matchday. You know what your fans are feeling today, not last quarter.
Attendance and audience forecasting. Understand how fan sentiment is translating to matchday interest, and act while there's still time to change it.
Matchday interest · last ten fixtures
A daily shortlist of what to do next: the fans to prioritise, the opportunities open right now, and the risks worth watching.
A single score that tracks the health of your fan relationship over time, so you can see whether it's strengthening or slipping.
Twelve months · trending up
Turn likely no-shows and lapsed supporters into attendance before kick-off, while there's still time to do something about it.
Find and convert the fans on the edge of your reach: the ones who follow, but haven't bought, tuned in, or turned up.
Loyalty you can see is loyalty you can build revenue on, for the club and for the partners who back it.
Founding partners
FIELD Dynamics is working with a first cohort of professional rugby and football clubs who are shaping the platform around their real needs, and securing a lasting advantage by moving first.
There are 6 places in the founding cohort. Interested in one of them?
A 30-minute conversation about your club's fan data. No deck, no commitment.
Rugby & football · professional clubs
Shaping the platform · moving first