Fan intelligence for professional sports.
FIELD turns what your fans already tell you, across ticketing, social, broadcast and live events, into daily action items: what to say, to whom, and when.
- Team
Re-offer to 412 lapsed season-ticket holders before Friday
- Athlete
Partner window open: mentions up 3× since Sunday's final
- Tournament
Watch: ticket intent for the qualifying rounds down 6 weeks running
Want to see your own action items?
Get in touchInstinct got you here. FIELD shows you what it can't see.
Your fans are already telling you who is about to drift away, which moments partners will pay for, and when a story is turning. Right now that sits in separate systems and spreadsheets, so you find out afterwards.
What you get
Fill more seats.
Spot likely no-shows and lapsed supporters before the gates open, not after.
See trouble coming.
Know when a story is turning against you, while there's still time to respond.
Grow the audience that isn't watching yet.
Find the fans who follow but haven't bought, tuned in or turned up.
Find the moments partners will pay for.
See which supporters, athletes and moments carry commercial value, while the window is open.
How it works
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01
Connect.
FIELD reads the data you already hold, and the public conversation around your sport.
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02
Read.
It tells you what fans feel today and where interest is heading, not last quarter.
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03
Act.
Each morning you get a short list of what to do, with the evidence attached.
The more you use FIELD, the more powerful it becomes.
FIELD's AI monitors how every campaign, post and event performs, and feeds those results back into the engine. Each result makes the next read sharper, so a partner who starts this season has a head start that can't be bought later.
Design partners also shape what we build next, work directly with the team building it, and lock their partner rate for three seasons.